Listening to Monday ATC's two (count 'em: one - two!)
With an Indiana Jones movie coming out, no wonder these stories get bumped. First it takes a bit of lead up to get to the opening week: a September teaser; deep, archetypal analysis to consider, a little Cannes teaser, a
If I have my way, NPR's story on Lucas and Lego should be in line for a Peabody. Norris begins the piece with "Lucas Films has had a long and successful partnership with Lego...the two companies are using Legos as what you might call a 'gateway drug' to get kids interested in the movie." (Gateway drug? I'm seeing a new ad campaign for NPR news: "Your Gateway Drug to Cable News.") Norris hands off the story to the capable Nancy Mullane who tells us:
- of mall shoppers who "watch a Lego designer construct an 8 foot R2D2 entirely out of Lego bricks."
- of one shopper whose "son has been saving his allowance and last week he bought his first Indiana Jones theme set, 'The Jungle Duel' for $9.99...interest started when Indy showed up in the middle of a Legos Star Wars video game."
- "at first the two companies collaborated on the Star Wars Lego play-sets, offering a winged fighter and Lego characters Luke Skywalker and Darth Vader, but Indiana Jones was another story"
- "the campaign is working; kids are craving it."
- that the earlier boy-shopper "wants to buy one of the larger theme sets, it's called 'Race for the Stolen Treasure,' and it costs $29.99, so he's going to start saving for it..."
Look out Barbaro, I think Indiana Jones may have pushed you out of the headlines.